To become a distinct Indonesian television station by ranking number one for its news, offering quality entertainment and lifestyle programming. Providing unique advertising opportunities and achieving loyalty with its viewers and advertisers.
To stimulate and promote the nation's and country's advancement towards a democratic atmosphere, in order to excel in global competition, with high appreciation of moral and ethic.
To add a valuable presence to the television industry by providing a new perspective, by improving the way information is presented and by offering quality entertainment alternatives.
To achieve a significant level of growth by developing and leveraging its assets, to increase the quality of life and the welfare of its employees, and to produce significant profit for its share holders.